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Navigating Social Media and New Technology in Healthcare and Pharmaceutical Industries
Wednesday, February 3, 2010 from 4:00 PM to 6:00 PM (EST)
44 West Fourth Street (at Greene Street),
Social Media Week presents "Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries", a panel discussion designed to explore:
- the laws and regulations affecting new technology and social media planning and implementation in healthcare & pharma industries;
- tips for navigating these laws and successfully implementing your strategy;
- and examples of innovative healthcare and pharma companies and what they are up to in the digital world.
We are honored to announce our esteemed panelists:
Group Chief Digital Officer at Healthcare Consultancy Group
Dr. Augustine Fou is group chief digital officer of Omnicom's healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. Check out his blog or follow him on Twitter!
Jay Parkinson MD, MPH
Partner, The Future Well / Co-Founder, Hello Health
Jay Parkinson, MD, MPH is a doctor in Williamsburg, Brooklyn who uses his experience in both clinical and preventive medicine to design consumer experiences and business opportunities that create health. He was trained at Johns Hopkins in preventive medicine and pediatrics. He realized just what a mess the health care system is, with messy delivery processes and frustrating experiences. He figured it could be simpler. So Jay co-founded Hello Health, a novel way of experiencing healthcare via a Facebook-like platform that uses office visits, email, instant messaging, and video chat to restore the traditional doctor-patient relationship. Jay currently has a design firm, The Future Well, focused on creating the future of health and well-being. Check out his blog or follow him on Twitter!
A recognized pioneer with over 18 years of experience in digital marketing and technology, DJ is the co-founder of Zemoga, an award winning 110 person digital innovation firm founded in 2002 with 5 offices in USA and Latin America. Zemoga Pharmaceutical clients include, Pfizer, EMD Serono, URL, Celgene and Novo Nordisk. Zemoga brings innovation to the healthcare industry through the creation and execution of innovative digital strategies that leverage the web, social media platforms, augmented reality and custom application development. DJ's work has been recognized with the Grand Global Prize in Pharma, multiple MMA Awards and Webby's. DJ is the founder and regular contributor to the Digital Pharma Insight blog www.pixelsandpills.com. Follow him on Twitter!
Oliver Kharraz, MD
COO/ Co-Founder, ZocDoc
Oliver is the COO and Co-Founder of ZocDoc, the website to find doctors and make appointments online. Combining his years of experience as a practicing physician and his years at McKinsey & Company as a specialist in digital health records, Oliver has the unique background to simplify the healthcare industry from the inside out. He comes from a 300-year-old ancestral line of doctors, received his MD and PhD from Ludwig Maximilians University in Munich, and will be a father of twins any day now. Learn more about ZocDoc and follow them on Twitter!
Managing Director, Saatchi & Saatchi Wellness
Ned is the Managing Director of Saatchi & Saatchi Wellness, one of the preeminent consumer healthcare communications companies in the world today and the winner of some of the industry’s top awards including the Grand Clio, Online Campaign of the Year and many others in 2009. In his role, Ned manages a 125 person agency that is the model for a modern communications company. Saatchi Wellness derives most of its revenue from online work and CRM – although the agency is well known for its consumer television campaigns for brands like Nexium, Ambien CR, Plavix and Seroquel.Learn more about Saatchi & Saatchi Wellness, read their blog or follow them on Twitter!
Special Thanks to NYU Stern for providing the venue for this event!
When & Where
Social Media Week conferences take place simultaneously in multiple cities around the world. The aim of each event is to advance uses of social media in the corporate, public and non-profit sectors.